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16 of the Best Shopify Store Examples | Get Inspired!

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Updated on June 2, 2023

Shopify was born when computer programmer Tobias Lütke wanted to launch a snowboarding shop called Snowdevil in the mid 2000s. Not satisfied with the existing ecommerce providers on the market, he decided to put his skills to good use and create his own.

Fast forward to today and Shopify is a website builder that allows entrepreneurs and small business owners to create amazing online retail stores. Shopify’s features have attracted a large user base. There are now over 6,000,000 Shopify websites online, spanning 175 different countries.

Its popularity is due to Shopify’s range of pricing plans, its customizable (and code-free!) nature and its wide range of marketing, point of sale and accessibility options.

To show you what’s possible, we’re serving up 16 of the best Shopify stores for your inspiration. Successful in terms of design, functionality, and revenue, these Shopify website examples are highly aspirational for both new and existing ecommerce store owners.

Read on to get inspired!

1. Manitobah Mukluks

Manitobah Mukluks is one of the best Shopify stores in terms of the product presentation. The homepage features a full-width image that focuses on footwear while utilizing three punchy adjectives to implore its browsers to head to the ‘moccasins’ section of the store.

Once there, the company’s colorful wares ‘pop’ against a plain white background; drawing the visitor’s focus to the products.

Manitobah Mukluks is one of the best Shopify sites for directing visitors to its product listing pages. This type of vivid photography against a clean background shows the potential of showcasing your site’s products – and their prices – in an aesthetically pleasing, easy on the eye way.

Top tip! Add a live chat to your website like Manitobah Mukluks to help you manage customer service queries quickly and efficiently.

Find Out More

If you want the full story on ecommerce website builders, check out our neat ecommerce comparison chart.
Still undecided? Read our review of the best ecommerce website builders and get our in-depth thoughts and rankings.

2. Give Me Tap!

From the moment you arrive on Give Me Tap!’s Shopify store, you’re uplifted with a wide video header – which shows the beneficiaries of GiveMeTap products celebrating – that makes you stop and shop. Then, each product page uses bullet points to describe the company’s products, and inform people of their social cause. Customers can browse different color options at a glance, while product mock-ups help turn browsers into buyers. One of the best features about Give Me Tap!’s e-commerce store is the ability to shop its main product right from the homepage.

Top tip! Be inspired by Give Me Tap!’s website and be sure to promote your brand ethos and mission throughout your website. Showcase to users how their purchase can make a difference.

3. BLK & Bold

BLK & Bold’s Shopify store plays on the abbreviated first word of their company name (black). Black headers and footers, images of branded packaging, and bold, outspoken font styles infuse the site with a slick, aesthetically-driven look and feel. The aesthetic of the website mirrors the aesthetic of the products, helping to create a strong brand that runs both online and offline. There’s also a dedicated location page that allows customers to find in-person stockists of the brand in their local area.

Top tip! A strong color scheme, like BLK & Bold’s black and gold scheme, helps you to create a strong brand identity. Ensure the branding on your website matches the branding of your products.

4. Allbirds

Allbirds is soaring in popularity with runners and athleisure fashionistas who value sustainable apparel. Established by two Kiwis – one based in renewables, the other an ex-soccer player – Allbirds draws inspiration from New Zealand’s sustainable merino wool. It’s also a great example of one of the most tactile Shopify example sites, particularly in the look and feel of its brand design, logo, and two-tone color scheme. What makes this such a great Shopify website is the way the homepage breaks down some of the brand’s key product categories, helping to engage and inform users and convert them into customers.

Top tip! If your products are bespoke or something different, make sure to include content on your Shopfiy website that gives users all the background information they need.

Anthony DeVito

Co-Founder

Anthony DeVito is the co-founder of Valley Rays, an ecommerce store that sells high-quality sunglasses with the aim of protecting customer's eyes from the Arizona sun.

Valley Rays is a premium Sunglass company based out of Arizona. We make high quality sunglasses using only the most advanced materials so they can hold up to anything life can throw at you. The sun never stops, so neither should your sunglasses.

Q&A

How long have you been using Shopify?

I have been using Shopify since 2015, where I started my first business and ran that up until I sold it in 2022. I started a new business shortly after the sale and started a new site using Shopify.

What do you like most about Shopify?

Shopify has a very trusted reputation in the ecommerce world and I think first and foremost that is what started me on Shopify and what has brought me back time and time again. I also believe their checkout features are top notch and built to reduce friction on the customer journey. I also like the plethora of themes available, from which you are sure to find something that suits your needs.

Is there anything you'd change about Shopify?

As I mentioned I love the themes, but I do wish there was more of a standard as far as the editing functionality goes from the different theme creators. I did however find a Shopify expert that is very good at understanding my needs and implementing any design change to the theme that is outside my expertise.

Would you recommend Shopify?

I always recommend Shopify to anyone starting out or even if they have been in business for a while. The hard part of designing a website is done on the backend, and with the themes all you have to do is make site look great and tell a compelling story to your customers.

Why did you want to build a website?

I recently started a sunglass company with the idea to sell high quality sunglasses at an affordable price. To be able to sell at an affordable price we first needed to only sell online, reducing our overhead, but also spend as little time and money on a website without sacrificing functionality.

5. Gymshark

Gymshark’s product’s colors, models, and photography practically screams ‘healthy’, and it’s an excellent example of how one person – with little more than passion, a garage, and a Shopify store – can make it big. The brand has become one of the leading sportswear brands worldwide which means it stocks a vast array of products spanning multiple categories.

Navigating them all is easy for users thanks to a drop down menu that breaks down product listings into key categories and audience types. The product listings also include images of the items being worn by various different models helping users to make informed purchasing decisions.

Top tip! We’d advise apparel companies to include the ‘Quick Add’ feature in their own Shopify store, just like on Gymshark, as this saves busy customers time and disappointment when viewing sizes and availability at a glance.

6. Ruggable

Ruggable’s Shopify store aims to inform customers of its USPs – namely, machine-washable rugs. With approximately 85,000 unique visitors each month, it’s no doubt an idea that many wish they’d thought of first! Ruggable’s FAQ page, demo video, and various product-filtering methods make it one of the most user-friendly Shopify store examples we found. The promo video on the homepage immediately engages visitors and helps to showcase the product offering.

Top tip! Pop-ups like the one used on Ruggable are a great way to capture users and encourage sign-ups to your newsletter. Be inspired by Ruggable’s and include an incentive, such as a discount or special offer, in yours.

7. Pants and Socks

Pants and Socks offers men’s underwear and socks from top designer brands in both an online store and subscription model. Subscribed customers get a 20% discount and a choice of whatever product they want. It’s a great way to keep a consistent customer base, and it’s all possible through Shopify’s editor. A great example of how you can adapt Shopify to fit your particular business model! Due to the vast number of products listed on the website, the brand keeps the rest of the site simple, focusing on product listings and product listings alone.

Top tip! For brands that have a large number of products to list, like Pants and Socks, we recommend choosing different image styles (flatlays, model shots, studio shots etc) to keep customers engaged and to prevent your website from becoming too repetitive.

Richard Clews

Pants&Socks Founder

Richard Clews is the founder of 7-figure ecommerce company Pants&Socks. They focus on selling men's underwear and socks and use Shopify to power their store.

For the launch of Pants&Socks in 2020 during the height of the COVID pandemic, simplicity was key for us, and Shopify is a very solid platform to launch a store from.

Q&A

What do you sell?

Our niche is specialty men’s underwear which is a high-margin product for us. We source our products through different vendors such as Calvin Klein, CR7, BOSS, and the French Connection.

What do you like about Shopify?

Shopify is very easy to use and quite simple to get a store up and running. The app’s plug-and-play features are very nice and quick to pick up. For our company’s launch in 2020 during the height of the COVID pandemic, simplicity was key for us, and Shopify is a very solid platform to launch a store from. I also have had a lot of success with their customer service. They are quick to respond and very respectful and understanding towards what you face as an ecommerce small business owner. The inventory system is also really cool!

What improvements would you make?

I would add a more advanced suite of tools for customization. Once you figure out how to use Shopify, you sometimes find that you want to be able to customize a function, tool, feature, or visual display completely and Shopify doesn’t provide access for this unless you really dive in and learn the programming language.

What do you wish you had known beforehand?

Nothing really, I was aware of the pros and cons of using Shopify and we consciously made the decision to forgo some customization for an easy-to-implement store.

8. Flourist

Flourist’s website is a hit of mouth-watering food selling special mixes of flour as well as granola, bread and an array of baked goods. What makes this such a great Shopify website is the brand’s use of imagery to sell products and tell a story. Images are of a high-quality and catch the eye and depict food that users will be encouraged to try for themselves, and thus make a purchase. Featuring the brand’s Instagram account on the homepage further enhances the visual storytelling.

Top tip! Be inspired by Flourist and ensure all of your product imagery aligns. Flourist has shot all of its items in the same kitchen set up for brand consistency, helping users to automatically recognize the brand and products.

Aaron Jerez

Owner

Aaron Jerez is the owner of Home Bar Select, a luxury retailer of home and entertainment products.