I’ll Explain Wix’s Pricing in 2024: Which Plan Is Best Value for Money?

Wix offers a free plan that you can stay on for as long as you’d like and comes with a variety of Wix templates to choose from. While it has its limitations (which I’ll discuss later), you’re granted more flexibility and time than the short free trials available with builders like Shopify or Squarespace.

When it’s time to upgrade – which I recommend doing as soon as possible to unlock additional perks – Wix has four premium plans to choose between. Its plans cost between $17 and $159 per month (billed annually).

The cheapest plan, Light, is great for those seeking a personal website or a professional portfolio. However, the recent price hike has seen its cost increase slightly from $16 to $17 per month.

If you want to sell online, you’ll need to skip over this plan and choose either the Core, Business, or Business Elite plan. With these, you can sell up to 50,000 products and you’ll get access to advanced analytics and shipping capabilities.

Wix’s free plan lets you start building and editing your website without making a dent in your budget. You don’t need to enter any card details, and there’s no time limit.

However, the free plan comes with limited and basic features:

• 500MB storage space – this gives you very little wiggle room if you want to upload videos or high-quality imagery
• Wix ads – a banner ad will appear at the top of your website’s pages
• A Wix domain name – you can’t use a custom domain name on the free plan so your site’s URL will look like this: www.accountname.wixsite.com/siteaddress
• Limited features – you can’t sell online and you won’t have access to analytics to track your site’s performance

Who Do I Recommend the Free Plan For?

Wix’s free plan is a great starting point for anyone new to website building, but it’s only really suitable for testing things out. The Wix domain and banner ads give any site an unprofessional look and feel. If you’re serious about your website, upgrading to a Wix premium plan is a better choice.

Does Wix Have a Free Trial?

As an alternative to Wix’s free plan, you can opt to use its 14-day free trial of any Wix premium plan. This is much better suited for those who may want to access Wix’s premium features, like ecommerce tools or increased storage, but without the immediate commitment. Plus, there are no ads or other free plan limitations. However, the free trial does require payment details to kick things off and you won’t be able to accept payments until you upgrade.

Besides the free plan, Wix’s Light plan is the cheapest option. You’ll unlock the following features:

• Removal of ads – the primary benefit of upgrading from the free plan is that your site will be free of ads
• 2GB storage space
• Up to 30 minutes of video storage – comparable to Squarespace’s cheapest plan
• Free custom domain for first year – this is available with all premium plans
• 2 collaborators so you can delegate between a team
• A light marketing suite, including features such as automated emails and lead-generation forms – this is useful for simple promotion
• 24/7 help and support through phone, social media, and a detailed Help Center – live chat support is also available at most times of the day

Who Do I Recommend the Light Plan For?

Wix’s Light plan is ideal for small and informational websites, like blogs, portfolios, and resumes. It lacks advanced features, such as ecommerce, but it does remove ads and the Light plan is a great starting point for anyone looking to build a website.

The Core plan is Wix’s most cost-effective plan. Though it’s a slight step up in price from the Light plan, the Core plan introduces plenty of additional features:

• Wix’s ecommerce features give you the opportunity to sell up to 50,000 products, recover abandoned carts, accept payments through Wix Payments, and sell via marketplaces and social media
• 50GB storage space
• Up to 5 hours of video storage
• No transaction fees
• 5 collaborators which is ideal for expanding teams
• Basic site analytics to monitor traffic and site performance
• Basic marketing suite – create more forms and introduce a site chat
• Wix dropshipping – up to 25 products by Modalyst
• Gain access to Wix Hotel and Wix Restaurants for specialized industry tools
• Wix Bookings and Wix Events are great for scheduling and organizing appointments and in-person events
• Stream music and videos through your website
• Sell original artwork

Who Do I Recommend the Core Plan For?

You need to sign up to at least the Core plan to sell online, making it ideal for anyone looking to start an online business or take an existing business online. While the Core plan’s features are impressive, many are still in their basic form. For this reason, I recommend the Core plan for websites and online stores in the early stages of growth. Once sales pick up, it might be time to reevaluate and upgrade to unlock advanced features.

The Business plan costs $36 per month (billed annually), so it’s not the go-to choice for people just getting started online. You get all of the aforementioned features that come with the cheaper Core plan, plus some brand new features designed primarily for selling online:

• 100GB storage space
• 10 hours of video storage
• Advanced ecommerce features, such as product reviews and improved shipping and dropshipping options
• Automated sales tax on 100 transactions per month
• Unlimited “back in stock” notifications
• Sell in multiple currencies to reach international markets

Who Do I Recommend the Business Plan For?

Once your store is getting steady sales, the advanced tools available with Wix’s Business plan are necessary to keep up with demand. While it’s not the cheapest option on the market, it’s considerably less expensive than Shopify’s comparable plan which costs $79 per month. If your business is ready to scale up, it’s time to consider the Business plan.

At the high end of Wix’s pricing is the Business Elite plan, costing $159 per month (billed annually). Offering everything on the cheaper plans, you can expect the following additional features:

• Unlimited storage space
• 15 collaborators which is helpful for large businesses to delegate work
• Advanced features, including marketing tools, analytics, and ecommerce
• Priority VIP phone support so you can skip the queue
• Set up loyalty programs – this is a great way to retain customers and offer unique rewards, such as discounts and coupons
• Collect up to 3,000 product reviews to help improve customer trust
• Sell unlimited dropshipping products through Modalyst

Who Do I Recommend the Business Elite Plan For?

Due to its expensive nature, the Business Elite plan is only really suitable for thriving businesses that need the support and can easily foot the bill. Beginners and small businesses won’t require the features provided.

Wix’s Enterprise plan isn’t meant for the average website owner. Used by the likes of Kroger, Clarins, and Hello Fresh, this plan is intended to be used by large brands and industry leaders.

Since it’s a custom plan, I can’t comment on the exact pricing Wix offers, but our research estimates it at around $5,000 to $25,000 per year, depending on your business size.

You get everything on the Business Elite plan, plus the unique feature of having a dedicated account manager to help you run your website. This includes a custom, super-charged Wix editor with developer-built component blocks and a global infrastructure of networks to support you – all managed from a multi-site dashboard.

Who Do I Recommend the Enterprise Plan For?

The majority of our readers are small or medium-sized businesses, and Wix’s premium plans will be enough to grow with. The Enterprise plan is suitable for industry-leading businesses that need specialized support and features. If you find your business becomes wildly successful one day, you might need the support of an enterprise plan like this.

Despite being the highest ranked website builder in our research this year, Wix is pretty average when it comes to value for money.

Wix’s plans can be expensive, especially with the increase to fees in May 2024. Other builders, such as GoDaddy and Hostinger, offer affordable alternatives.

Still, Wix is one of the few builders that offers a free plan with no time limit and an amazing depth of creativity and features.

Also, Wix’s high-quality features get rolled out at such a fast pace that other builders can barely keep up, justifying its higher price point. In just a year, Wix SEO secured integrations with Google Analytics, Semrush, and Microsoft Clarity.

For the best value for money, I recommend choosing Wix’s Core plan ($29) since this gives you access to a comprehensive range of website-building features, like ecommerce, events booking, and analytics.

Like many website builders, Wix has additional costs to be aware of that could swiftly add up over time. These Wix fees include:

• Domain name – while these are free for the first year, you’ll need to pay around $14.95+ after the initial 12 months to keep the name registered
• Custom email address – you can get a custom Google Suite address for $6 per month (billed annually)
• Apps – plenty of Wix apps are free to use, but others will charge you a monthly fee which can cost anywhere between $3 and $20 per month, so keep this in mind when adding extra functionality to your site
• Processing fees – Wix charges a standard 2.9% + $0.30 per transaction, no matter which payment provider you use

Despite the expensive nature of Wix’s plans and various additional fees to keep an eye on, there are a number of ways you can save money when using Wix:

• Use Wix discount codes – like the code “TAKE10” which will get you 10% off any plan at checkout
• Pay annually instead of monthly – unless you only want a subscription for a few months, you’ll lose money by paying monthly over the long-term
• Don’t overpay for a plan you don’t need – for example, there’s no need to upgrade to the Core plan if you’re not looking to sell online
• Turn off auto-renewal – if you don’t want to keep things rolling, you can stop being charged automatically when your subscription expires
• Limit your extra expenses – monitor your additional fees, such as apps, to make sure you’re not paying for something unnecessarily if you don’t use it

For more ways to save money with Wix, you can check out our guide on Wix’s promo codes to read about the latest deals.

We put Wix through hours of testing to determine whether it’s good value for money or not. How do we do it? Our research process looks at a variety of categories, including website features and design functionality, but when it comes to price, we analyze a few key areas.

For our pricing reviews, we pay close attention to a builder’s free trial or plan (and if one is even offered), the average plan cost, and the quality of features available for the price you pay. We also assess the minimum standard of features you get for the lowest fee.

If you’ve looked at each pricing plan but still aren’t sure which one is best for your needs, I’ve put together some key points to consider:

1. Can you summarize your website’s purpose? It’s time to go back to basics. Ask yourself what your website is for and use that purpose to decide on a suitable plan. For example, a personal blog or portfolio is best fit for the Light plan, while an online store or monetized site will need to jump up to the Core plan for its ecommerce functionality.
2. How much money are you willing to spend? – You need to think realistically about your site’s budget, ensuring that you have enough to cover the costs of your chosen plan. Remember, if you’re paying annually, you’ll need to be able to pay for the upfront fees each year. Don’t forget about any additional fees either, like recurring costs for apps or a domain name.
3. What features do you need? – For this step, note down the website features you’re looking for. This could cover different apps, ecommerce and booking functionalities, the amount of storage space needed, or advanced marketing tools. Once you’re done, compare your list to the features in each Wix premium plan and see which one offers the tools you need.
4. Do you need lots of room for growth? – Imagine your site in five years’ time. Will the Wix plan you’ve chosen still be able to accommodate your business’ size? For instance, if you run a news website and want to keep adding different media to your homepage, you’ll need to choose a plan that has enough storage and bandwidth to accommodate this content.

From our research, Wix is our best-performing website builder overall. It offers four premium plans, plus a free plan and enterprise option for large businesses. To recap, pricing ranges from $17 to $159 per month (billed annually).

Of the plans I’ve discussed, the $29 per month Core plan is the best value for money. While it’s a little more expensive than Squarespace or GoDaddy, those builders can’t compete with the number of features and support options available on the Core plan.

If you have a small online store or growing business, the value of the Core plan is worth the higher price tag. Of course, it’s worth using the free plan or premium free trials to get familiar with Wix first and see which plan is the right fit for your website.

Before I finish, let’s quickly revisit the other four plans and who they’re best fit for:

• The Light plan is best for… personal or informational websites, such as blogs or creative portfolios. There’s not a ton of storage space, but it is enough to power smaller websites with minimal pages
• The Business plan is best for… businesses that require ecommerce functionality to monetize their pages, such as online stores or bookings websites
• The Business Elite plan is best for… larger businesses who need more advanced tools – such as wider analytics and unlimited storage space – to accommodate their needs
• The Enterprise plan is best for… leading brands that need specialized support from Wix to maintain their business’ success