Find Your Online Store Builder: Our Comparison Chart

For the best ecommerce website builder, Shopify is our top choice thanks to its excellent sales features, large app store, and scalability for long-term growth.

Our comparison chart below gives you the essential details for each of our top five ecommerce builders, helping you make an informed decision so you can find the right fit for your online store:

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BEST IN TEST
Shopify	Wix	Squarespace	GoDaddy	Hostinger
Overall rating 4.8	Overall rating 4.8	Overall rating 4.7	Overall rating 4.2	Overall rating 4.0
Best For Best for selling physical products	Best For Best for selling digital products	Best For Best for selling services	Best For Best for selling locally	Best For Best for selling as a side hustle
Starting Price $29	Starting Price ~~$29~~ $26.10 with code “TAKE10”	Starting Price ~~$23~~ $20.70 with code “WBE10”	Starting Price $20.99	Starting Price $3.99 (+ 3 months free)
Pros Unlimited products AI-powered Shopify Magic tool 100+ payment options Huge app market Mobile-responsive store	Pros Best online store templates Great for new and small businesses Features cater to a variety of industries Personalized SEO support	Pros Schedule appointments with Acuity Scheduling Stylish templates for online stores Unlimited products & storage Easiest to use editor	Pros Local promotional tools Fastest way to set up an online store Great for beginners Personalized SEO support	Pros Easy-to-use editor Impressive suite of AI tools, especially for products Sell unlimited products Affordable online store builder No transaction fees
Cons Limited customization options Additional app costs Lacks built-in features Most templates cost extra	Cons Editor can feel cluttered and overwhelming at first Low storage space on cheaper plans Limited to 50,000 products in catalog	Cons Not ideal for larger stores Basic internationalization options Limited scalability Advanced sales tools only on Commerce Advanced plan	Cons Limited customization options Lack of scalability for growing businesses Outdated and dull designs No way to remove transaction fees	Cons Limited scalability for larger stores No app market Simple templates and designs No advanced sales features
Transaction Fees 2.9% + $0.30	Transaction Fees 2.9% + $0.30	Transaction Fees 0% – 3%	Transaction Fees 2.7% + $0.30	Transaction Fees None
Free plan or free trial 3-day free trial, then 1 month for $1	Free plan or free trial Free plan	Free plan or free trial 14-day free trial	Free plan or free trial Free plan	Free plan or free trial Free trial
Number of templates 200+	Number of templates 900+	Number of templates 150+	Number of templates 100+	Number of templates 100+
Payment options 100+ including: Shopify Payments, Paypal, Klarna	Payment options 80+ including: Paypal, Wix Payments, Stripe, Square	Payment options 5+ including: Squarespace Payments, Stripe, Square, PayPal	Payment options GoDaddy Payments, PayPal, Stripe, Square	Payment options 20+ including: PayPal, Stripe, Apple Pay, Google Pay
Abandoned cart recovery	Abandoned cart recovery	Abandoned cart recovery	Abandoned cart recovery	Abandoned cart recovery
Number of products on cheapest plan Unlimited	Number of products on cheapest plan 50,000	Number of products on cheapest plan Unlimited	Number of products on cheapest plan 5,000	Number of products on cheapest plan 500
Free SSL	Free SSL	Free SSL	Free SSL	Free SSL
Visit Shopify	Visit Wix	View Squarespace	Visit GoDaddy	Visit Hostinger
See our Shopify review	See our Wix review	See our Squarespace review	See our GoDaddy Review	See our Hostinger Review

How We Test Ecommerce Website Builders

We believe that any and all recommendations we put forward to our readers should be backed by data. Our research process into the best ecommerce website builders is carried out regularly to ensure that the information we provide is honest and up-to-date. We want to make sure you know what you’re getting when you commit to a builder.

Over hundreds of hours, we analyze each website builder across seven main areas of investigation. Each category has a unique weighting, based on what’s important to online store owners:

Sales Features: 40%
Website Features: 15%
Help and Support: 12%
Design Functionality: 10%
User Experience: 10%
Customer Score: 8%
Value for Money: 5%

We then award each builder with a score for each category to contribute to its overall rankings.

Our Roundup of the Best Ecommerce Website Builders

Choosing the right online store builder isn’t always easy – the best option for you might not be the best for another business, and it might not be our top-ranked option.

Our comparison table gives you a side-by-side look at the ecommerce website builders we recommend the most. To recap, Shopify is our top choice overall for online stores because of its impressive sales features and flexibility for all business sizes.

For more beginner-friendly options, consider Wix or Squarespace which have simple drag-and-drop editors. And if you want to get online quickly and cheaply, GoDaddy or Hostinger will be your best bet thanks to AI building support and affordable starting plans. That said, these two builders lack the advanced sales features and scalability of a builder like Shopify.

Shopify won’t be the right fit for every business, so play around with any available free plans or trials to see what works best for your business needs.