How to Make a One Product Website in 5 Steps

Find The Right Idea 

Before you can start thinking about launching your website you need to find the perfect product. This step is arguably more important than starting a website that offers various products as your entire success hinges on making one correct decision.

As passion and familiarity can make it much easier to make your business a success, by far the best place to start looking for a great product is in your own mind.

• Have you had any great product ideas floating around in your brain for years?
• Have you ever fancied yourself as a seller of a specific product?
• Is there a specific issue that you think lots of people need solving with one particular product?

You can also use popular websites to check the popularity of products. This can either help you qualify an idea you have had or offer you inspiration if nothing comes to mind. Try finding popular products via these methods:

• eBay (popular and recently sold items)
• Amazon (popular items)
• Kickstarter (projects receiving a lot of attention)
• Etsy (bestsellers)
• Google Keyword Search (find which products people are searching for in your desired niche)

Fulfill Orders

There are several ways that you can fulfill orders on your one-product website. These include e-commerce fulfillment, dropshipping and self-fulfillment.

E-commerce fulfillment involves:

• You sourcing and purchasing the product
• You sending the products to the third party fulfillment company
• The third-party company fulfilling orders when they are made via your website

Dropshipping involves:

• Making a deal with a manufacturer or distributor
• When an order is made on your website it goes directly to the manufacturer/distributor to be fulfilled

Self-fulfillment involves:

• Finding, purchasing, and storing products yourself
• Fulfilling orders made yourself

Each option offers differing levels of effort and profit on each sale you make. Arguably, methods such as dropshipping are much easier for one-product websites as it allows you to deal directly with just one dropshipping provider.

Identify Your Target Audience 

As the entire success of one-product websites depends on your one chosen product, correctly identifying your target audience is crucial to success.

If you are already running a business selling the same or similar product, you can simply analyze your customer data in order to identify the type of people who most regularly buy from you. For entirely new businesses you may need to interview a cross-section of potential customers in order to get a clear idea of who is most likely to purchase your product.

To identify your target audience you will need to answer the following questions:

1. What problem does your product solve?
2. Who has that problem?
3. Who finds the problem difficult enough to make it worth purchasing a solution?
4. Who has the money to afford that solution?

By answering all these questions you will learn exactly who will be a good audience for your product.

So, now you have found an awesome product, discovered who your perfect customers are, and how you are going to get their orders to them. Now it is time to build yourself a website.

Fortunately, the days of having to work with an expensive website developer are long gone. It is now easier than ever to create a high quality, high impact website that accurately reflects your brand in just a few easy steps with the leading ecommerce website builders.

Some great options for those looking to build a one product website include Wix, Shopify, and Squarespace.

Once you have picked your platform, you then just need to follow these simple steps:

Theme

Pick a theme that accurately represents your brand, is easy to navigate and appeals to your target audience.

Homepage 

Build a high impact homepage that includes all the information a potential customer needs. Although you will need to be careful not to inundate them with too much content.

Product Pages

When you are selling just one product, your product page really needs to create an impact and be highly compelling in nature. To do this ensure that your page is optimized to include:

• Multiple, clear, high-resolution images of the product
• A well written and Search Engine Optimized product description
• A compelling Call To Action (CTA)
• User reviews and testimonials
• A simple to follow checkout process.

For more guidance, check out our tips on how to design a product page, and how to write a good product description.

Develop a Marketing Strategy

Once your website is live, you will need to find ways of targeting your ideal customers and compel them to visit. The best way to do this is to develop a comprehensive product marketing strategy to follow.

Your marketing strategy will need to outline several key elements including:

• Your marketing goals
• Key Performance Indicators (KPIs)
• An outline of your target audience and where their attention is focused
• How you plan on tapping into that attention through methods such as social media, email marketing and search engine optimization.