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Stand Out in the Inbox With GoDaddy’s New Email Automation

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Updated on December 13, 2023

GoDaddy email automation interface — Interface of GoDaddy’s new Email Automation feature

Email automation allows for customizable templates so entrepreneurs can showcase brand identity in their marketing
Personalization tools enable incorporating customer details to make recipients feel valued
Automated workflows handle correspondence so entrepreneurs can focus on daily operations

Getting your emails noticed is critical for small businesses vying for customer attention in crowded inboxes. To boost email marketing efforts, website builder GoDaddy recently launched Email Automation for its Websites + Marketing package.

GoDaddy‘s intuitive tool allows entrepreneurs to schedule personalized email communication to contacts automatically. Customizable templates save time while ensuring your unique brand identity shines through.

Tailored Templates Deliver the Right Messages

Email Automation comes packed with templates designed to engage subscribers, members, customers, and prospective buyers. Pre-built options include:

Welcome emails to onboard new contacts
Confirmations and reminders for bookings and appointments
Order and shipping status updates
Cart abandonment prompts to complete purchases

Yet where Email Automation truly stands out is enabling deep customization. Entrepreneurs can tweak templates to align with their brand’s visual identity, voice, and tone for a seamless customer experience across different channels.

Personalization Takes Customer Relationships to the Next Level

Expanding beyond aesthetics, user-friendly personalization tools let you incorporate recipient names, contact information, and other helpful details into your automated emails. This level of personalization makes customers feel valued as individuals, not just transactions.

“Sending the right message at the right time to the right audience is key to standing out in your customers’ inboxes,” said Eric Johnson, GoDaddy’s Senior Product Manager. “Email Automation streamlines communication to add professionalism and value to the customer journey.”

Automated Workflows Free Up Your Time

Email automation tools can be a lifesaver for small businesses. Where manually managing customer emails devours bandwidth, automated workflows handle the process from start to finish. After designing your templates, simply set triggers like sign-ups, purchases, abandoned checkout carts, or calendar dates.

Once activated, Email Automation delivers professional correspondence while you focus on daily business operations. Having a balance of automation and personalization creates more touchpoints to nurture leads and boost customer loyalty.

Get Started with Intuitive Tools

Activating GoDaddy Email Automation takes just minutes for existing Websites + Marketing customers. Simply:

Log into your GoDaddy account
Locate the “Connections” option in your dashboard
Click “Automations” to create your first template

Summary: Automating Emails

With email standing strong as consumers’ preferred communication channel, small businesses must continually evolve their strategies to create meaningful connections. By fusing intelligent automation with the flexibility to customize, GoDaddy’s newest solution helps entrepreneurs take their email marketing to the next level.

Written by:

Simon Banks Writer

I joined the Website Builder Guide writing team in 2023. With a decade of writing experience, I really love helping brands and small businesses, with a talent for making seemingly dull topics fun and engaging. My aim is to get you feeling confident about marketing your business so it can achieve success. Having a background in advertising has given me a unique lens through which to view topics. I love turning tricky subjects – like website security certificates and crafting a customer journey map – into easy-to-understand pieces of content that capture attention whether you're reading at home or browsing while out and about.